| Time |
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Session |
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Description |
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| 8:00 - 9:00a |
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BlackBerry Breakfast presented by RIM |
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| 9:00 - 9:05a |
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Welcome |
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Opening Remarks |
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| 9:05 - 9:35a |
|
View From the Top |
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Agency royalty share their wisdom on mobile in their agencies
Moderator: Paran Johar, CMO, Jumptap
Matt Seiler, CEO, Universal McCann
Doug Checkeris, CEO, Mediacom
Reuben Hendell, CEO, MRM Worldwide
Neil Parker, Chief Strategy Officer, co: |
|
| 9:35 - 10:05a |
|
Mobile Knows Best |
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Mobile Agency leaders reveal insights on how they're spending their mobile dollars
Moderator: Emily Steel, Reporter, The Wall Street Journal
Joao Machado, Director Airwave, OMD
Phuc Trong, Managing Director of US Mobile Marketing, Mobext
Alexandre Mars, CEO, Phonevalley and Head of Mobile, Publicis Groupe
Gene Keenan, VP of Mobile, Isobar |
|
| 10:05 - 10:35a |
|
A New World Order |
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Players from around the ecosystem examine the new mobile ad world order
Moderator: Brian Morrissey, Digital Editor, Adweek
Adam Soroca, Chief Product Officer, Jumptap
Paul Gunning, CEO, Tribal DDB
Michael Collins, CEO, Joule
David Gwozdz, CEO, Mojiva
Marcus Startzel, SVP, Sales & Client Solutions, Millennial Media
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| 10:35 - 11:05a |
|
Live From the Cell Tower: AT&T |
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Moderator: Mark Borden, Senior Editor, Fast Company
Maria Mandel, VP, Marketing & Media Innovation AT&T Advertising Solutions |
|
| 11:05 - 11:35a |
|
Marconi Conversation |
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VCU Brandcenter's Rick Boyko goes one-on-one with Michael Roth, Chairman & CEO, Interpublic Group
Moderator: Rick Boyko, Director, VCU Brandcenter
Michael Roth, Chairman & CEO, Interpublic Group |
|
| 11:35 - 11:50a |
|
BlackBerry Break |
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|
| 11:50a - 12:20p |
|
The Connected Device Age |
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Revealing results and analysis from Nielsen's groundbreaking New Connected Devices
Playbook study
Jonathan Carson, CEO, Telecom Practice, Nielsen Company
Tomas Emmers, Director of Consumer and Market Insights, Unilever |
|
| 12:20p - 12:30p |
|
Pandora Case Study |
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| 12:30 - 1:00p |
|
Creative Corner |
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Creative Rockstars share the top mobile campaigns of the year
Moderator: Peter Orlowsky, VP Business Development, Getty Images
Scott Prindle, VP/Executive Creative Technology Director, Crispin Porter + Bogusky
Nick Law, Chief Creative Director, R/GA
Richard Schatzberger, Chief Technology Officer, co:
Kevin Newby, Director, Digital Strategy, Euro RSCG
Edward Boches, CCO, Mullen |
|
| 1:00 - 2:00p |
|
Start Me Up Lunch |
|
Lunch, networking and Venture Capitalists showcase the hottest trends in mobile
ecosystem ventures.
Moderator: Eric Hippeau, CEO, Huffington Post
Drew Lipsher, Partner, Greycroft
Mark McKenzie, Digital Media Venture Capital, Alliance Bernstein |
|
| 2:00 - 2:30p |
|
Digital Dignitaries |
|
The top digital chiefs tell you how much time they are spending on mobile and why
Moderator: Suzanne Vranica, Reporter, The Wall Street Journal
Quentin George, Chief Digital Officer, Mediabrands
Sean Finnegan, President, Chief Digital Officer, Starcom MediaVest Group
Alan Rambam, Chief Strategic Officer, Mobile Behavior |
|
| 2:30 - 3:00p |
|
Client Conversation |
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BMW tells you what’s worked, what hasn’t and where they’re going with mobile
Moderator: Matt Freeman, CEO, Mediabrands Ventures
Patrick McKenna, Manager, Marketing Communications, BMW |
|
| 3:00 - 3:30p |
|
Peek Under the Hood: RIM |
|
|
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| 3:30 - 4:10p |
|
I Screen, Three Screen |
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How top publishers are putting it all together on three screens successfully
Moderator: Frank Foster, Regional VP, Media Insights Product Development, AT&T
Mort Greenberg, Head of Sales Americas, Navteq
John Trimble, Chief Revenue Officer, Pandora
Elizabeth Harz, SVP, Global Media, Electronic Arts
Ali Rana, VP Digital Strategy, Dynamic Logic
|
|
| 4:10 - 4:45p |
|
Lights, Camera, Action! |
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Why rich media and mobile video should be on your radar
Moderator: Brandon Lucas, VP and GM of Mobile, BET
Frank Barbieri, CEO, Transpera
Jonathan Anastas, VP, Marketing, Atari
Paul Gelb, Director, Mobile Practice Lead, Razorfish
Erica Chriss, VP of Strategy and Business Development, Greystripe
Ben Gaddis, Director of Mobile, T3
|
|
| 4:45 - 5:15p |
|
Apps: The Game Changer |
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How apps are changing the face of mobile and advertising one download at a time
Moderator: Jonathan Vlassopulos, CEO, Skyrockit
Mike Baker, CEO, DataXu
David Gwozdz, CEO, Mojiva
Daniel Khabie, CEO, Digitaria, a division of JWT
Steve Minichini, President Interactive Marketing, Targetcast
David Javitch, VP Marketing, Scanbuy
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| 5:20 |
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Closing Remarks |
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| 6:10 - 7:40p |
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App-y Hour |
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Cocktails, networking presented by Pandora |
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